In the heart of Brisbane’s colourful West End, an industrial warehouse provides the backdrop for Flying Colours, an idiosyncratic, exuberant yet relaxed watering hole that serves as a local hub for community interaction and good times.

The brand identity challenge lay in capturing and articulating the rawness, irreverence and pure joy of Flying Colours through an effortless yet intentional visual identity, and clearly present the key offerings of curated music, seasonal food and drinks accompanied by a good-time vibe where all are welcome. 

A spirited identity that comes to life through a restrained, yet character-filled word mark and monogram, bold colour palette and playful illustration style. The brand is executed across physical expressions within the environment, social media, merchandise and website.