The objective was to refresh KFC's network of outdoor advertising on busy roads and highways throughout QLD and regional NSW / VIC.
The challenge was to engage with commuters in a competitive fast-food billboard environment, with a relevant and distinctive directional billboard campaign that drives an immediate purchase decision for KFC.
The solution was a simplistic and engaging visual idea that resonates with highway drivers, and their need to stay ‘re-fuelled’ while on the road.
