Strategic repositioning and rebrand of Australia’s oldest and largest Koala Sanctuary's, Lone Pine Koala Sanctuary.

The strategic insight “Discover your Sanctuary” underpins the verbal and visual identity of the refreshed Lone Pine brand, and is brought to life across key messaging and brand touch-points.

The strategic positioning and identity is set to not only deliver a shift in Lone Pine Koala Sanctuary's brand and visual identity, but inspire and empower positive change through discovery, exploration and education for staff and visitors alike.

The visual identity is depicted through a timeless and refined logo lock-up which draws its inspiration from the rich history of Lone Pine through a stylised illustration depicting a koala and her joey. The fine and fluid linework evident in the logo icon runs as a continuous thread throughout the identity system, linking supporting graphics, brand icons and typography together seamlessly.