The Paws Room seeks to enter the market with form & function front of mind, offering an artisan designed & locally sourced product range appealing to design-conscious dog-lovers. TPR required a brand that communicated their philosophy that pet furniture can seamlessly integrate into the home, when led by good design principles & animal well-being, ensuring a happy home for the entire family.

Effortlessly simple, the visual identity focuses on the key attributes of craftsmanship, care and function, inherent to the TPR brand. A bespoke icon cleverly pairs form and function, invoking a sense of sanctuary and structure, whilst also depicting the happiness of a pet.