Calibre Real Estate

Brand Identity
Signage
Website Design
Motion Design

Property

Calibre Real Estate has long been recognised as a trusted leader in Brisbane’s residential property market, built on reputation, expertise, and a commitment to guiding clients through every stage of their property journey. However, as the market evolved, so too did the need for Calibre to refine its brand identity—one that better reflects its approachable, knowledgeable, and holistic approach to real estate. The challenge was to reposition the brand in a way that not only reinforced its industry leadership but also resonated with clients on a more personal and aspirational level.

The refreshed Calibre identity embodies warmth, sophistication, and authenticity, ensuring a seamless alignment with the values it upholds. The new identity extends beyond property transactions to highlight the lifestyle, aspirations, and connections that define homeownership. A refined visual and verbal identity elevates Calibre beyond traditional real estate branding, positioning it as a trusted partner in every client’s journey—whether buying, selling, or renting. This evolution solidifies Calibre’s presence as a forward-thinking, client-centric brand in Brisbane’s dynamic property market.