Flying Colours

Brand Identity
Art Direction
Signage & Wayfinding
Website Design & Development

Retail & Hospitality

Photography: FREND
Signage: Best Signs

AGDA Finalist 2023
Brand & Identity

Flying Colours is a quintessential West End bar that blends quality drinks, complimentary bites, and an eclectic music lineup, making it a go-to local spot for the free-thinking, vibrant community of West End. The challenge was to craft a distinctive visual identity that captures the raw energy, irreverence, and joy of the venue while remaining confident, grounded, and playful. The branding needed to reflect Flying Colours' welcoming atmosphere and clearly communicate its curated offerings.

The identity embraces a spirited yet intentional approach, balancing boldness with authenticity. A refined yet character-filled wordmark and monogram establish a strong foundation, while a bold colour palette and playful illustration style inject personality and vibrancy. The brand comes to life across physical and digital touchpoints, including the venue’s interiors, social media, merchandise, and website. This cohesive system ensures Flying Colours is not just a bar but a community hub where music, food, and good times come together effortlessly.