Lucerna by Aria

Brand Identity
Graphic Design
Print Collateral
Signage Design

Property

Lucerna, derived from the Latin word for ‘lantern,’ is the first in Aria Property’s boutique collection of luxury apartments, embodying refinement and timeless elegance. The architecture showcases striking geometric forms that celebrate beauty, artistry, and human connection, standing as a beacon of modern luxury in West End. The challenge was to translate this architectural narrative into a seamless brand identity that captures Lucerna’s essence and flows cohesively across all touchpoints.

Drawing inspiration from Lucerna’s bold architectural presence, the brand identity blends geometric precision with a refined nod to the site's industrial heritage. A monochromatic palette establishes an elegant and sophisticated tone, while dynamic light flares introduce depth and movement, enhancing its contemporary appeal. The result is a brand that embodies understated luxury—perfectly aligning with Aria’s dedication to quality, craftsmanship, and timeless design.