Max Browser

Brand Identity
Website Design
UI / UX

Tech

90% of Australians care about protecting their data privacy, but simply don’t know what to do about it. Say hello to Max. Max Browser provides a safe, secure, and fast browsing experience for Australians who value data privacy and security. The challenge was to create a memorable visual identity that not only stands out in a competitive market but also reinforces its Australian origins. The identity needed to clearly and effectively communicate Max Browser’s core values while reflecting the evolving landscape of data privacy in a way that resonates with modern users.

Our design for Max Browser is built around a dynamic identity inspired by an iconic Australian symbol—the echidna. Representing security, privacy, and a distinctly Australian character, the echidna reflects the core values of Max Browser and the protection it offers users. The brand’s tone of voice introduces a fresh perspective on data privacy, making it an engaging and accessible topic. The identity seamlessly integrates the warmth and personality of the echidna icon with a versatile, dynamic color palette, creating a visually compelling and memorable presence.