Planning Institute Australia

Brand Identity
Art Direction
Motion Design

Community

PIA’s existing brand required a modern and streamlined evolution to better reflect the organisation’s future vision. The challenge was to create a more cohesive branding system that reinforced clarity, professionalism, and alignment across all touchpoints. A refined approach to colour, typography, and brand hierarchy was essential to ensure a unified and contemporary identity.

The refreshed PIA identity represents a subtle yet impactful evolution, preserving the core structure of the logo while refining key elements for a more contemporary look. A shift to a considered colour palette brings a sense of cohesion and timelessness to the brand.

Beyond the logo, the most significant transformation is in the brand’s application. A refined approach to layout, colour, and imagery creates a more dynamic and engaging presence, ensuring the PIA brand feels vibrant, modern, and aligned with its vision. This evolution establishes a stronger, more consistent identity that resonates across all platforms.