Riviera Plaza

Brand Identity
Signage & Wayfinding
Campaign Design

Placemaking

The challenge was to develop a brand identity that reimagines the site as a vibrant retail destination catering to the local community’s dining, beauty, and lifestyle needs, while capturing the essence of both past and present. The identity should honour the glamour of the Gold Coast’s golden era while maintaining a refined, contemporary appeal.

The Riviera Plaza brand draws inspiration from 1980s fashion houses, blending bold typography, expressive imagery, and a coastal-inspired palette to create a visual language that feels both nostalgic and modern. This fusion of past and present establishes an identity that is effortlessly stylish yet inviting. Playful elements are seamlessly integrated with an elevated aesthetic, ensuring Riviera Plaza stands out as a destination that celebrates community, lifestyle, and timeless charm.