Challenge
To develop a lasting brand identity for Southside ob-gyn that aligns with its vision and supports expansion and growth. An emphasis on a patient-first approach, trust and evidence-based care was key in positioning the practice as a nurturing and skilled provider where patient care is the top priority.
Solution
A visual identity that embodies warmth, humanity and new life combined with a sense of professionalism and sophistication. The serene colour palette and considered visual language cultivates a grounded personality and reinforces the genuine and organic nature of the practise.