The Brook Hotel

Brand Identity
Graphic Design
Print Collateral
Signage design

Retail & Hospitality

The brief was to reinvigorate The Brook Hotel into a refreshed community hub that resonates with locals and a broader audience. The benchmark was to establish The Brook Hotel as a premium local venue while maintaining a grounded sensibility and a welcoming and inclusive atmosphere.

A distinctive Art Deco-inspired brand icon and bold typography come together to prominently showcase the identity, honouring its historical roots in the community. The sophisticated colour palette adds a mature and refreshing touch, positioning The Brook Hotel as the place for locals to come together.