A mid-century inspired rebirth of an iconic Gold Coast motel.
Client
The Cheshire Cat Motel
Services
Brand Identity
Graphic Design
Print Collateral
Signage Design
Motion Design
Graphic Design
Print Collateral
Signage Design
Motion Design
Industry
Placemaking
Challenge
Looking to tap into the “Coastal Motel Revival” trend taking over the Australian East Coast, ACG was asked to spark life back into the newly renovated and revived contactless boutique accommodation experience.
Solution
Thoughtfully balancing the nostalgic charm of the Gold Coast's casual and laid back lifestyle, with the mid-century inspired, lo-fi renovation of The Cheshire Cat Motel, lead by Monique Roberts. The brand heroes a reimagined, playful cat icon that subtly nods to the motel originally built in the 1960’s.